In The News

Nearly Two Thirds of People in the US Are Not Aware of Virtual Reality

December 30, 2016

A recent study from Parks Associates found that 63% of people in the US are not familiar with and know very little or nothing about virtual reality. With such low levels of awareness amongst people in the United States and lower-than-expected sales, there is plenty of room for improvement in the public perception of virtual reality headsets.

From the article "Nearly Two Thirds of People in the US Are Not Aware of Virtual Reality" by Allison Halliday.

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Nearly Two Thirds of People in the US Are Not Aware of Virtual Reality

Previously In The News

Smart TVs: Today’s center of video aggregation and opportunity —Industry Voices: Erickson

Can Traditional TV Keep Up In A Digital-First World?

Study: OTT Streaming Hours Grew by Over 100% Last Year

The Sound Of The Internet Of Things (And Why It Matters For Brands)

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