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Nearly Two Thirds of People in the US Are Not Aware of Virtual Reality

A recent study from Parks Associates found that 63% of people in the US are not familiar with and know very little or nothing about virtual reality. With such low levels of awareness amongst people in the United States and lower-than-expected sales, there is plenty of room for improvement in the public perception of virtual reality headsets.

From the article "Nearly Two Thirds of People in the US Are Not Aware of Virtual Reality" by Allison Halliday.

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All this comes together to create a “dramatically” different competitive reality than the FCC’s implicit assumption that fixed broadband and wireless broadband were not competitive substitutes or comp...

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Getting people to know about virtual reality is a critical step for the mainstream adoption. A similar survey by Parks Associates reveals virtual reality demonstrations play a key role to convince...

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