Providing market intelligence for more than 35 years

In The News

Nearly half of Western European broadband homes have smart TV

Research from Parks Associates has revealed that 45% of Western European broadband households own a smart TV.

SES-09 Boeing Satellite SystemsGermany is the region's smart TV hot spot with the highest percentage of such ownership. The data found that over 50% of broadband households in the country have this Internet-connected CE device.

"Europe has served as an early market for new online video services," said Brett Sappington, director, research, Parks Associates. "As the wave of OTT video breaks across European markets, new opportunities for partnerships are opening up among OTT services, CE manufacturers, and pay-TV providers ... the unique value of the user interface, the role of devices such as smart TVs and streaming media devices, and future opportunities that will shape the progression of over-the-top (OTT) video services."
 

From the article "Nearly half of Western European broadband homes have smart TV" by RapidTVNews.com.

Previously In The News

FAST30 2024: The Movers and Shakers in the Free Ad-Supported Streaming TV Arena

During the April NAB Show 2024, Parks Associates said its research found that half of U.S. video-viewing households now watch FAST channels on a regular basis. From the Media Play News article, "FA...

Charter, Paramount strike carriage deal, includes ad-supported BET+, Paramount+

In a recent column on StreamTV Insider, Parks Associates Director Eric Sorensen noted that “telcos are pursuing aggressive options with streaming in order to keep the pay TV business operating for as...

Research: Bundles driving acquisition and retention

Parks Associates, in partnership with Bango, has released  its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry...

Broadband Forum celebrates 20 years of revolutionary device management standard

“Demand and purchase intentions continue to grow for advanced devices such as doorbells, door locks, and networked cameras but this is creating a complex and challenging consumer home network,” said E...