Providing Market Intelligence for 40 Years

In The News

Nearly half of iPhone users own a connected health device

Forty-nine percent of iPhone owners and 34 percent of Android owners who are the head of a U.S. broadband household own at least one connected health product, according to new research from Parks Associates.

Researchers found that the connected health products that consumers adopt the most are wearables such as fitness trackers, smartwatches or GPS sports watches. They also discovered high demand for connected blood pressure cuffs, connected thermometers and Wi-Fi weight scales.

"COVID-19 has had a dramatic impact on consumer markets, including health and fitness," Kristen Hanic, a senior analyst at Parks Associates, said in a news release. "Intentions to purchase connected health products are increasing, and consumers report high rates of participation in digital fitness classes. These changes are likely due to inability to be in the gym, reduced appeal of exercising in gyms in general, greater awareness of health risks, and that the industry is introducing more appealing products with a greater range of choices."

From the article "Nearly half of iPhone users own a connected health device" by Katie Adams.

Previously In The News

Apple explored a TV-streaming dongle as a cheap alternative to Apple TV

Apple's commitment to the high end has crimped its market share of streaming players, preventing it from dominating an exploding market. The number of households with a streaming player has quadrupled...

Fitbit, Apple Watch could bring new era of health monitoring

Sixteen percent of US households with broadband connections report owning at least one smartwatch, according to data from Parks Associates, a market research firm. That's up from 4 percent in the firs...

Synamedia sees pay TV driving growth for 3-4 years before IPO

Media research firm Magrid has found that 26% of millennials share passwords for video streaming services, while Parks Associates predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billio...

At CES 2019, Apple finally sets iTunes, AirPlay loose

The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, but Apple trails Roku and Amazon in market share, and it seldom discounts its pri...