Providing Market Intelligence for 40 Years

In The News

Nearly Half Of High-Speed Homes Have Multiple OTT Services

The findings show how far-reaching streaming video services have become. About 63% of U.S. home subscribe to broadband services, and nearly half of those homes are also customers of at least one OTT service, Parks said. In addition, about 31% of broadband homes subscribe to more than one OTT service, opting to take a range of combinations of services like Netlfix, Hulu and Amazon.

Parks Associates reported these results in its OTT Video Market Tracker study. The most common combo of services is Netflix plus Amazon video, with about 12% of U.S. broadband homes choosing that mix of services.

From the article "Nearly Half Of High-Speed Homes Have Multiple OTT Services" by Daisy Whitney.

Previously In The News

Over 60% of Free Trial Users Will Pay for Service: Vimeo Report

For services considering offering a free trial, Vimeo says having an app is helpful. Potential customers are 33 percent more likely to sign up for a free trial through an app than through a website. S...

Why TV Companies May Soon Cut Back On Streaming Access To New Shows

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...

Fun Apps Driving Smart Home Interest, But Playing Together Is Key

According to Parks Associates research, 80 percent of U.S. smartphone and tablet users who own at least one smart home device have downloaded mobile apps for these devices. "The growing interest in...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...