The findings show how far-reaching streaming video services have become. About 63% of U.S. home subscribe to broadband services, and nearly half of those homes are also customers of at least one OTT service, Parks said. In addition, about 31% of broadband homes subscribe to more than one OTT service, opting to take a range of combinations of services like Netlfix, Hulu and Amazon.
Parks Associates reported these results in its OTT Video Market Tracker study. The most common combo of services is Netflix plus Amazon video, with about 12% of U.S. broadband homes choosing that mix of services.
From the article "Nearly Half Of High-Speed Homes Have Multiple OTT Services" by Daisy Whitney.
Parks Associates, in partnership with Cox, released a study that found that nearly one in five multifamily residents with home internet reported receiving gigabit or faster download speeds. From th...
Parks Associates found that the average U.S. household had 17 connected devices in 2023. As Parks Associates reported, U.S. homes now average 17 connected devices. This explosive growth puts enormo...
Market context matters. Analyst firms like Canalys and Parks Associates have followed a hardening smart speaker space, with penetration in the United States hovering around half of broadband household...
Parks Associates says more than half of the households in the United States now have at least one smart home device, and the Connectivity Standards Alliance has a list of more than a thousand Matter-c...
