New research shows 32 percent of free trials for streaming services end in a subscription.
That’s good news for Hulu and YouTube as they launched skinny bundle streaming services in the last month, which followed the launch of DirecTV Now late last year.
“Free OTT trials are effective in converting a sizeable portion of trial users into subscribers,” said senior analyst Glenn Hower of Parks Associates, which conducted the study. Hower admits that while there is a potential for “free trial abuse” only about 1 percent of consumers are “serial trialers” who abuse free trials to avoid paying for services.
From the article "Nearly a Third of Streaming Service Trials Result in a Paid Subscription" by Chris Ariens.
There's a burgeoning market for DIY home security products, thanks to advances in smart tech and more robust, easy-to-install offerings from home security manufacturers. According to market research f...
Lots of folks consider getting a professionally-monitored home security system to protect their house -- but consider this: A new study from Parks Associates found that twice as many consumers intend...
There are currently more than 200 video services that bypass cable providers and stream content directly to a TV, laptop, phone or game console. That is up from 68 services five years ago, according t...
Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains. High turnover has been one...
