“While pay-TV penetration has declined among US broadband households, adoption has remained steady among Spanish-bilingual households over the past few years. Cord cutting does not have the same impact in Spanish-language households as it does for the larger broadband population. In fact, most of their recent pay-TV changes have been upgrades to more expensive services,” said Parks Associates.
From the article "Nearly 80% Of US Spanish-Language Households Subscribe To OTT Video Services" by www.televisionpost.com
New data compiled and analyzed by Parks Associates shows that average video viewing time in households in the United States has risen to 43.5 hours per week across all devices, but its numbers also sh...
U.S. Internet households now consume an average 43.5 hours of video per week across all viewing devices. That’s an increase of more than six hours in 2020, when the average was 37.2 hours, according t...
U.S. internet homes are now viewing 43.5 hours of video per week across all devices, up by more than 6 hours since 2020, according to a new study from Parks Associates. “Video-viewing households re...
Last month, Parks Associates found that Frndly had the highest customer loyalty among vMVPDs. From the article, "Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets" by Jon Lafayette
