Providing market intelligence for more than 35 years

In The News

Nearly 50% of OTT Subs Take More Than One Service

Parks Associates will present new connected entertainment research at CES 2017 in January. The international firm will host the 11th-annual Connections Summit: IoT and the Smart Home on January 5 at the Venetian Hotel, Level 4, Marcello 4405, in Las Vegass. The IoT firm will also be at Booth #41073 in Sands A-D throughout CES 2017.

“Parks Associates, through our OTT Video Market Tracker service, has identified the service-stacking phenomenon as an important step in the growth of the US OTT video services marketplace,” said Brett Sappington, senior director of research, Parks Associates.

From the article "Nearly 50% of OTT Subs Take More Than One Service" by www.broadbandtvnews.com

Previously In The News

New RMR Opportunity: Smart Thermostat Service?

Are smart thermostats the next subsidized security business model? Yes, according to new data from Parks Associates, which reports more than 50 percent of U.S. broadband households would be willing to...

DIY Security, Home Automation: What’s a Pro to Do?

One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...

Millennials, Amazon Prime Members to Drive CE/Smart-Home Purchases this Holiday

Voice-control systems such as Amazon Alexa, Google Home and Apple HomePod will be popular smart-home purchases this 2017 holiday season ... but not as popular as video doorbells. IoT research firm...

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...