Parks Associates will present new connected entertainment research at CES 2017 in January. The international firm will host the 11th-annual Connections Summit: IoT and the Smart Home on January 5 at the Venetian Hotel, Level 4, Marcello 4405, in Las Vegass. The IoT firm will also be at Booth #41073 in Sands A-D throughout CES 2017.
“Parks Associates, through our OTT Video Market Tracker service, has identified the service-stacking phenomenon as an important step in the growth of the US OTT video services marketplace,” said Brett Sappington, senior director of research, Parks Associates.
From the article "Nearly 50% of OTT Subs Take More Than One Service" by www.broadbandtvnews.com
Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...
Viewers vote on the actions of the protagonist -- leading to one of seven endings -- using a smartphone app while the movie keeps rolling seamlessly for between 70 and 90 minutes. "This type of con...
But that line is becoming more blurred. We are seeing a trend for digital channels becoming more like broadcast TV. People are consuming more long-form content online which has opened up new opportuni...
Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retained its top position while services like Sling TV...
