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But as it races to keep up with Netflix and Disney, AT&T increasingly has treated the satellite business as something of a relic, akin to rabbit-ear antennas.
“They are at a crossroads,” said Steve Nason, a senior analyst at the Dallas-area research firm Parks Associates. “Consumption habits have changed dramatically since DirecTV was founded.... The moves they are taking suggest that they are putting up a ‘going out of business’ sign” at DirecTV.
From the article "Nearly 3 million subscribers ditched DirecTV last year. Will AT&T do the same?" by Meg James.
Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...
In the US, some 23% of millennial heads of household opt to live in OTT-only, broadband homes, according to Parks Associates. The research firm said the figure compares to a national average of jus...
“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...
“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...
