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NBCUniversal Inks Deal to Bring Peacock to Roku

Roku and Amazon’s Fire TV are the two most popular products in the connected TV market — research firm Parks Associates estimated that they control around 70 percent of the connected TV market in a 2019 study — and Peacock’s lack of availability on those platforms caused it to lose out on a significant number of potential customers at launch. Peacock is still unavailable on Fire TV. HBO Max, WarnerMedia’s streaming service that launched in May, is still unavailable on both connected TV devices.

From the article "NBCUniversal Inks Deal to Bring Peacock to Roku" by Tyler Hersko.

Previously In The News

Apple explored a TV-streaming dongle as a cheap alternative to Apple TV

Apple's commitment to the high end has crimped its market share of streaming players, preventing it from dominating an exploding market. The number of households with a streaming player has quadrupled...

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Sixteen percent of US households with broadband connections report owning at least one smartwatch, according to data from Parks Associates, a market research firm. That's up from 4 percent in the firs...

What Hulu needs to beat Netflix

Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains. High turnover has been one...

Amazon's New Netflix Competitor Is A Bad Deal For Most People

The benefit is that you can cancel any time you want, and are only committed on a month-to-month basis. This might serve as a good move for Amazon, allowing people to dip their toes into the Prime wat...

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