Providing Market Intelligence for 40 Years

In The News

Nancy Grace joining Fox News' streaming service to host 'Crime Stories with Nancy Grace'

Finley said Fox is happy with the number of subscribers Fox Nation has after one year, although the company won’t release any statistics. The market research firm Parks Associates estimates that it has between 200,000 and 300,000 subscribers.

For a niche product designed to attract a specific type of user — fans of the television network — that’s pretty good, said Brett Sappington, senior research director at Parks Associates.

This past summer, Fox Nation also began streaming a simulcast of the Fox News Channel telecast, which Finley estimated is usually watched by about 20 percent of the service’s users.

From the article "Nancy Grace joining Fox News' streaming service to host 'Crime Stories with Nancy Grace."

Previously In The News

Apple Music Announces First Original TV Series

A recent study from Parks Associates found that 31% of broadband-enabled households have more than one over-the-top (OTT) subscription and 63% have at least one, with Netflix and Amazon Video being th...

Walmart Posts Healthy Second-Quarter 2019 Financials

The nation’s largest retailer continues to lead in DVD and Blu-ray Disc sales, devoting significant retail space to the category, including point-of-purchase displays and ubiquitous dump bins. “We...

Study: 31% Of Broadband Households Have More Than One OTT Subscription

The study forecasts continued industry growth because of consumer willingness to subscribe to multiple OTT services. The report also pointed out that 2016 average OTT spending reached $7.95, an amount...

10 Things To Know About Online-To-Offline Marketing From 2017

A majority of consumers already perform ‘connected activities’ while driving, like making voice calls through a built-in interface, according to research from Parks Associates. From the article "10...