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NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Arrived” will feature with Paul Peterman of Facebook, Frank Sinton of Beachfront Media, Tom Herman of DashBid and Neil Katz of The Weather Company.

From the article "NAB Puts The Future Focus On OTT In Vegas" by www.whatech.com

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A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

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Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...

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