Providing market intelligence for more than 35 years

In The News

NAB 2018: OTT Services Must Differentiate Themselves to Succeed

In an increasingly crowded over-the-top video service market, consumer perception drives purchasing behavior and players must differentiate themselves in order to succeed, according to a research presentation by Parks Associates on Tuesday at NAB 2018 in Las Vegas.

It used to be that one could roll out a video service with some content and consumers would take to it, but now companies need a value proposition, Brett Sappington, senior director of research at Parks Associates, told the audience. Parks Associates is tracking 230 OTT video services, including 15 that are coming down the pipeline.

From the article "NAB 2018: OTT Services Must Differentiate Themselves to Succeed" by Bevin Fletcher.

Previously In The News

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...

Here are 8 Tips to Help You Save on Your Monthly Internet Bill

According to recent Parks Associates data, US households spend an average of $116 a month on home internet, which is a sizable chunk of change. Whether you use it for remote work, streaming your favor...

Cord nevers don't know what they're missing, and pay TV needs to show them, says Parks' Sappington

Brett Sappington, senior director of research at Parks Associates, kicked off the first annual Pay TV Show detailing some of the emerging challenges and opportunities for the pay TV space. He broke...

vMVPD market shakeout won’t happen in 2018, analysts say

The group, however, didn’t bite, forming a consensus that these are the early days for the virtual MVPD industry. Despite rampant competition for subscribers, high programming costs and loss-leader pr...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive