Providing market intelligence for more than 35 years

In The News

Music streaming leads on smartphones

Streaming music is the most popular way consumers spend time on their smartphones, according to market research firm Parks Associates, significantly outpacing playing games and watching video clips.

It's not entirely surprising that streaming music is how people spend most of their time--it's a passive activity that can be done while commuting, working, exercising and even while doing other phone tasks. If you're anything like me, you listen to music and play games at the same time.

From the article "Music streaming leads on smartphones."

Previously In The News

Amazon Touts JustWatch Report Saying It Beat Netflix in Q2 Engagement ... 'Take Our Market Share Data With a Grain of Salt,' Responds JustWatch's Founder

Amazon doesn't publicly disclose how many Amazon Prime members it is the U.S., or globally for that matter. But late last year, research company Parks Associates published data suggesting that Prime V...

Smart Lighting Adoption Surges Among US Internet Households

New research from Parks Associates reveals a surge in smart lighting adoption among US internet households, with 13% using smart light bulbs and 6% employing smart lighting control systems. Parks A...

Are Consumers Right to Fear Connected Home Products?

According to a recent whitepaper by Parks Associates, “72 percent of smart home product owners are concerned with the security of personal data collected by their devices.” From the article, "Are C...

Christmas in July: Cheers to a Healthy New Year!

Currently, 51 percent of U.S. households have at least one connected health device, according to Parks Associates. Consumer awareness about the shift towards care in the home is growing and a new buzz...