In The News

Motorola tackles smartwatch market’s woman problem

September 01, 2015

According to the NPD Consumers and Wearables survey, which was taken in December 2014, 54% of fitness tracker owners in the United States were women, while women made up only 29% of smartwatch owners. The survey was taken before the Apple Watch generated increased consumer interest in the smartwatches and, as a result, the NPD Group expects the growing market to eventually overtake fitness trackers. Although smartwatches are not fitness bands, they do perform many of the same functions as fitness wearables.

Research firm Parks Associates estimates that during one point in 2014, as many as 68% of Fitbit owners were women. Of course, Fitbit FIT 4.66% makes its own line of wearables and accessories directly geared towards women, which range from its collaborations with fashion designer Tory Burch to its tiny Fitbit Zip.

From the article "Motorola tackles smartwatch market’s woman problem" by Kif Leswing.

‹
1
2
3
4
5
6
7
8
9
10
...
780
781
›

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

Motorola tackles smartwatch market’s woman problem

Previously In The News

Vivint’s 27 Years in Home Security: Why Survival Is the Metric That Matters

Calix adds features to SmartMDU platform for apartment buildings

Samsung's Home Screen Offers Programmatic Ad Access For DSPs

What The Tech? Record Club is the app of the day

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

Store

About Us