Providing Market Intelligence for 40 Years

In The News

Most US broadband homes now watch OTT monthly

The research, from Parks Associates, also found that more than 25% of households use two or more services.

"Despite impressive penetration, growth of US OTT services has slowed recently, indicating the overall market for SVOD service might be saturated," said Glenn Hower, research analyst at Parks Associates.

Parks research also found that Netflix continues to dominate the OTT space, with 43% of US broadband households subscribing to its service. But after Hulu and Amazon, with 19% and 17% respectively, penetration of OTT services drops drastically.

"However, with new niche services emerging that focus on targeted content and audiences, there is still room for growth in the space," added Hower.

From the article "Most US broadband homes now watch OTT monthly" by Michelle Clancy.

Previously In The News

Antenna Users: Rescan to Keep Getting Free TV

If you're just getting started with free, over-the-air TV, you're in good company. Even many consumers who have switched to streaming video services, such as DirecTV Now or Sling TV, use an antenna fo...

The Smart Money: Demand for Security at an All-Time High

Security system use is particularly common in multi-dwelling properties. Parks Associates research shows that 41% of multi-dwelling unit (MDU) property managers have a security/access system for commo...

Google Chromecast Bests Apple TV In Sales, Researcher Says

According to a Parks Associates report, Roku was the leading video streaming device in the U.S. followed by Chromecast and Apple TV in 2014. "The research finds Roku is still the leading brand with...

Video Entertainment Spending Drops in the US

According to the research firm, there has also been a decline in multiplatform usage among households, as use rates on individual screens declined despite the fact that overall video viewing has held...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive