Smart home products are out on the market, but unfortunately most consumers have no idea where to buy them.
Only 30% of U.S. households are aware of where to buy smart home products or services, according to a recent Parks Associates survey. That figure should cause concern among manufacturers of these devices.
From the article "Most People Have No Idea Where To Buy Smart Home Products" by Andrew Meola.
“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...
And speeds appear to matter. Parks Associates reported way back in 2015 that fully one quarter of Americans who switched to a new ISP "did so in order to obtain a faster service at a comparable price....
“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...
This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...
