Providing Market Intelligence for 40 Years

In The News

More Than Half of U.S. Households Dealt With a Data Privacy Problem, Study Says

A study from Parks Associates, a leading authority in consumer and market research, shows a concerning trend in security threats stemming from smart device use.

The “Privacy and Data Protection for Connected Devices” report shows that 54% of U.S. households connected to the internet experience data privacy and security issues over 12 months. That’s a 50% jump from 2018 when 36% of homes reported problems.

“As we witness this surge in data privacy and security concerns, it becomes paramount for smart home industry players and service providers to prioritize consumer data apprehensions and redouble their efforts in securing their products,” said Jennifer Kent, vice president of research at Parks Associates. “After interoperability, the top reasons consumers gravitate to certain providers of smart home products are user experience and trust – trust that the company will properly handle personal data, and trust that the company will be present for the long haul.”

Over the past seven years, U.S. households have doubled the number of connected devices used in their homes. The report shows that 62% of smart home device users are wary of hackers gaining unauthorized access and control.

“While the growth in 2023 appears to be slightly slower than in previous years, this could be attributed to consumers exercising caution in the wake of historic inflation, layoffs, and looming recession fears,” said Kent. “We anticipate that device ownership will resume its upward trajectory in more favorable economic conditions.”

From the article, "More Than Half of U.S. Households Dealt With a Data Privacy Problem, Study Says" by Kayla Wassell

Previously In The News

Why your Rokus and Fire TVs are missing those big, new streaming apps

Most people assume all the big streaming services will be at the ready to download and watch on their streaming device. And up until this year, that was fairly true. People who bought a Roku or an Ama...

Apple TV app coming to Roku players, Roku TVs today ahead of Apple TV Plus

With the launch of the TV app on Roku, Apple expands the potential audience of Apple TV Plus significantly. Roku is the most popular streaming media platform, with 39% of the installed base of media s...

Save Time and Money with DIY Home Security

There's a burgeoning market for DIY home security products, thanks to advances in smart tech and more robust, easy-to-install offerings from home security manufacturers. According to market research f...

Walmart partners with MGM to boost video-on-demand service Vudu

There are currently more than 200 video services that bypass cable providers and stream content directly to a TV, laptop, phone or game console. That is up from 68 services five years ago, according t...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive