Providing market intelligence for more than 35 years

In The News

More than 10 million smart home devices will be sold in the U.S. by 2021

Most people buy smart blinds, lights and thermostats physical stores today, looking for a bit of handholding with their smart home purchase. But that could change over time as consumers expectations grow to make purchases from wherever they are, whenever they want, according to a new report from research firm Parks Associates.

Today, more than one quarter of people who own smart home devices in the U.S. bought their products at a physical store, such as Best Buy, Home Depot or Walmart. And retail outlets will continue to dominate over the next few years, say researchers, who note that more than 10 million smart home devices expected to be sold in the U.S. by 2021 — and 8 million of those through retail stores and the like.

From the article "More than 10 million smart home devices will be sold in the U.S. by 2021" by Lauren Barack.

Previously In The News

Amazon And Apple: A New Battle For A $500 Billion Market

Apple (NASDAQ:AAPL) and Amazon (NASDAQ:AMZN) are not really true, all-out competitors like Google (NASDAQ:GOOG) (NASDAQ:GOOGL) is with both of them. Apple does not have a general retail operation and...

OTT Video Churn Steady at 19%: Study

Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...

YouTube TV goes live in Google's biggest swipe at Comcast yet

The name YouTube alone carries weight as a signifier of people’s viewing habits migrating online. And for networks taking part in YouTube TV’s launch, that could make coming aboard the service seem li...

Roku Powers Ahead

According to findings from analyst firm Parks Associates, ownership of streaming media players has risen from about six per cent of US broadband households in 2010 to almost 40 per cent at the beginni...