Register

I agree with the Privacy Policy

In The News

More fans stream sports than watch on traditional TV

July 22, 2025

This year, more viewers will turn to streaming services than try to watch on traditional pay-TV services like cable or satellite. That’s according to InterDigital, Inc. and Parks Associates, which has released a new survey regarding the habits of sports fans and their viewing preferences.

The “Streaming Live Sports: Where Opportunity Meets Complexity” survey from Parks Associates and InterDigital takes a deep dive into the habits of consumers and the way they consume live sports content.

Streamers will keep working on the way they distribute live sports to viewers, trying to iron out issues and increase their audience as much as possible. There will still be persistent issues, but the data from Parks and InterDigital shows that viewers are continuing to shift away from pay TV and toward streamers as their primary source of video viewership.

From the article, "More fans stream sports than watch on traditional TV" by David Satin

Previously In The News

Survey: 8% of those purchasing a smart speaker in the past six months chose Apple’s HomePod

Parks Associates’ recently released Consumer Insights Dashboard: Tech Ecosystem Dashboard reveals 51% of US Internet households report owning a smart speaker and/or display. Among those househ...

PODCAST: SCTE TechExpo25 Roundup Day 2

Parks Associates, in partnership with Cox, released a study that found that nearly one in five multifamily residents with home internet reported receiving gigabit or faster download speeds. From th...

Winning Back Connectivity Trust: What the Survey Reveals About Telecom Customer Retention

Parks Associates found that the average U.S. household had 17 connected devices in 2023. As Parks Associates reported, U.S. homes now average 17 connected devices. This explosive growth puts enormo...

Hands-on with the Google Home Speaker: sound quality and use cases

Market context matters. Analyst firms like Canalys and Parks Associates have followed a hardening smart speaker space, with penetration in the United States hovering around half of broadband household...

‹
1
2
3
4
5
6
7
8
9
10
...
754
755
›