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More fans stream sports than watch on traditional TV

July 22, 2025

This year, more viewers will turn to streaming services than try to watch on traditional pay-TV services like cable or satellite. That’s according to InterDigital, Inc. and Parks Associates, which has released a new survey regarding the habits of sports fans and their viewing preferences.

The “Streaming Live Sports: Where Opportunity Meets Complexity” survey from Parks Associates and InterDigital takes a deep dive into the habits of consumers and the way they consume live sports content.

Streamers will keep working on the way they distribute live sports to viewers, trying to iron out issues and increase their audience as much as possible. There will still be persistent issues, but the data from Parks and InterDigital shows that viewers are continuing to shift away from pay TV and toward streamers as their primary source of video viewership.

From the article, "More fans stream sports than watch on traditional TV" by David Satin

Previously In The News

U.S. Households Now Watch Over 43 Hours of Video Weekly, with Half Using Free Ad-supported Services Like Pluto TV, Tubi, & More

Parks Associates, a leading market research and consulting firm, has announced significant findings about those streaming content in their latest study, “The Viewer Journey: Navigating Streaming Optio...

Report: Households Say Internet Service Meets Their Needs, Despite New Demands

Over half of homes (55%) now have smart home devices, compared with 51% in 2023, the researchers found. That finding is in keeping with similar research from Parks Associates that found that the pe...

Parks: 50% of U.S. Video-Viewing Homes Use Ad-Supported Streaming Services Weekly

About 50% of people who consume video on a viewing device (TV, computer, tablet, or phone) watch a free, ad-supported service (FAST) or ad-based video on-demand service (AVOD) at least once a week, ac...

Average Video Viewing Time Rises to 43.5 Hours Per Week in the US; Do Streamers Need More Phone-Specific Content?

New data compiled and analyzed by Parks Associates shows that average video viewing time in households in the United States has risen to 43.5 hours per week across all devices, but its numbers also sh...

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