Register

I agree with the Privacy Policy

In The News

More fans stream sports than watch on traditional TV

July 22, 2025

This year, more viewers will turn to streaming services than try to watch on traditional pay-TV services like cable or satellite. That’s according to InterDigital, Inc. and Parks Associates, which has released a new survey regarding the habits of sports fans and their viewing preferences.

The “Streaming Live Sports: Where Opportunity Meets Complexity” survey from Parks Associates and InterDigital takes a deep dive into the habits of consumers and the way they consume live sports content.

Streamers will keep working on the way they distribute live sports to viewers, trying to iron out issues and increase their audience as much as possible. There will still be persistent issues, but the data from Parks and InterDigital shows that viewers are continuing to shift away from pay TV and toward streamers as their primary source of video viewership.

From the article, "More fans stream sports than watch on traditional TV" by David Satin

Previously In The News

ESPN+ leads US sports streaming as cable sports audience shrinks

A new Parks Associates study reveals that 19% of US internet households subscribe to ESPN+, making it the leading sports-specific streaming service. NFL+ follows with 10%, as streaming continues to re...

Sports streamers are keeping more subscribers after seasons end

New data from Parks Associates shows use of sports streamers is on the rise. For a long time, sports leagues were leery of streaming platforms, knowing they could make more revenue by putting games...

Apple now has 69% of the smart tag market among US Internet households

Smart tag adoption rose to 12% in US Internet households last year with Apple still leading the market, according to Parks Associates. The research group says that’s up from 7% in 2022. Consum...

How Home Security Upgrades Can Help You Sell Your Home

A Parks Associates study revealed that households are more concerned with physical security, which has led to an uptick in the security system adoption rate. From the article, "How Home Security Up...

‹
1
2
...
14
15
16
17
18
19
20
...
742
743
›