Providing Market Intelligence for 40 Years

In The News

More Channels Tune in to Twitch

At last check, Twitch is home to more than a dozen 24/7 “channels,” including ones run and programmed by Fail Army, The Pet Collective, Shout TV, Baeble, Machinima, IGN, Red Bull TV, Arcade Cloud and Choppertown. Recent additions include Cheddar, the tech and business news service focused on affluent millennials, and Eleven Prime, a new offering from Eleven Sports that features an array of live sporting events, including basketball, baseball and football, as well as darts, drone racing and other sports that it believes have dedicated, underserved fan bases.

Twitch focuses on a gamer-centric audience, but its expansion into more content indicates that “Amazon would like for it to be more,” Brett Sappington, senior director of research at Parks Associates, said.

From the article "More Channels Tune in to Twitch" by Jeff Baumgartner.

Previously In The News

How EVs Will Forever Change the Smart Home

According to Parks Associates, EV owners are twice as likely to also own smart home equipment, meaning playing into EVs in the home could potentially help integrators garner higher sales.  If you t...

5 Top Residential Security Trends to Watch in 2023

The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professio...

Builder Designs Houses That Can Run For Weeks Without Power

Research group Parks Associates published a report in 2022 in collaboration with SmartThings that stated that 54% of US internet households think their electric bills are too high. Plus, 56% of them w...

Roku's early success magnifies Blue Apron, Snap failures

Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...