Providing market intelligence for more than 35 years

In The News

More Cameras, Fewer Fears as Survey Reveals the New Face of Home Security

According to Parks Associates research covered by SecurityInfoWatch, pro monitoring is also gaining traction as households seek hybrid solutions that balance automation with human verification, bridging security and lifestyle management.

The research highlights how home security is merging with broader smart-home functionality. Sixty-eight percent of respondents consider remote access via smartphone apps essential, and half believe security systems should be required in all new-home construction.

That expectation aligns with recent Parks Associates data, projecting the U.S. smart-home market to reach $15 billion by 2029, driven by demand for professionally installed, interoperable systems.

Nearly half (49%) say 24/7 professional monitoring is a must-have feature, though some remain cautious about third-party access to camera feeds.

From the article, "More Cameras, Fewer Fears as Survey Reveals the New Face of Home Security" by Rodney Bosch    

Previously In The News

They Started With $10,000. Now They're Taking on ESPN

It's no wonder that OTT is on everyone's mind. In 2016, Major League Baseball's streaming service, MLB.TV, was the fourth-most popular streaming service in the U.S., after Net­flix, Hulu, and Amazon P...

Plex launches live TV streaming service on Roku

The addition of Roku gives Plex access to a considerable customer base with Roku being the leading streaming media player in United States. According to recent consumer research from Parks Associates,...

NAB 2018 Day Two: Online video, trends in sports business, could podcasts create TV content?

“In 2018, the leading services will be competing based on original content, and companies are already shelling out millions on content creation; and that trend will continue,” Brett Sappington, senior...

Video Entertainment Spending Drops in the US

According to the research firm, there has also been a decline in multiplatform usage among households, as use rates on individual screens declined despite the fact that overall video viewing has held...