Providing Market Intelligence for 40 Years

In The News

More Cameras, Fewer Fears as Survey Reveals the New Face of Home Security

According to Parks Associates research covered by SecurityInfoWatch, pro monitoring is also gaining traction as households seek hybrid solutions that balance automation with human verification, bridging security and lifestyle management.

The research highlights how home security is merging with broader smart-home functionality. Sixty-eight percent of respondents consider remote access via smartphone apps essential, and half believe security systems should be required in all new-home construction.

That expectation aligns with recent Parks Associates data, projecting the U.S. smart-home market to reach $15 billion by 2029, driven by demand for professionally installed, interoperable systems.

Nearly half (49%) say 24/7 professional monitoring is a must-have feature, though some remain cautious about third-party access to camera feeds.

From the article, "More Cameras, Fewer Fears as Survey Reveals the New Face of Home Security" by Rodney Bosch    

Previously In The News

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...

More than 50% US broadband households subscribe to both pay-TV, OTT video service

New consumer research from Parks Associates shows that 53 percent of US broadband households subscribe to both a pay-TV service and at least one OTT video service. According to the ‘OTT Video & TV...

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...