Getting people to know about virtual reality is a critical step for the mainstream adoption.
A similar survey by Parks Associates reveals virtual reality demonstrations play a key role to convince consumers for buying a VR headset.
From the article "More Americans Are Getting Familiar With Virtual Reality Technology" by Deniz Ergürel.
Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
For movie and TV studios, the big bugaboo is people illegally copying or downloading their IP. For SVOD services, it’s another form of piracy – password sharing, which cost companies $500 million worl...
A tech reviewer from the Verge reported that Oculus’ Insight system “genuinely seems to work,” noting previous bad experience with similar “inside-out” headset tracking on other devices. It is yet to...
Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...
