In The News

Monitoring Matters: The Real Cost of False Alarms

January 19, 2024

home automation

Security Sales & Integration

In some recent studies, including ones by Parks Associates, false alarms are one of the most distressing and problematic events that can occur for a subscriber or security system user.

From the article, "Monitoring Matters: The Real Cost of False Alarms" by Morgan Hertel

Previously In The News

It's Not Even Close: Apple, Samsung Smartphone Marketleaders

Apple and Samsung are leaving competitors LG and Motorola in the dust. New research from Parks Associates shows, for example, that LG has dropped to just 9% of consumer-reported brand share, behind Ap...

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Amazon’s Fire TV devices account for a third of all streaming media player installed base in the U.S., according to research firm Parks Associates. It commands major positions in areas such as voice-e...

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About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT serv...

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Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...

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