Providing market intelligence for more than 35 years

In The News

Mobile Video Viewing Spiked 55% from 2015-2017, Research Group Says

The shift has come, Parks said, as consumers watch less live video on traditional TVs—60% of all video watching took place on TVs in 2012 vs. just 44% at the end of 2017.

Parks’ report is somewhat counterintuitive to data YouTube released over the weekend, suggesting that viewership of its platform on traditional TVs is up 45% year over year in Europe. 

From the article "Mobile Video Viewing Spiked 55% from 2015-2017, Research Group Says" by Daniel Frankel.

Previously In The News

Save Money While Staying Connected. Here Are 8 Ways to Lower Your Internet Bill

For many Americans, the average cost of home internet is $63 a month, which might seem like a good deal. However, according to Parks Associates data from 2022, US households spend an average of $116 a...

Everyone's watching free TV

"Consumers are spending less, but rather than go without, many are using ad-based alternatives to save on costs," Sarah Lee, research analyst at Parks Associates, said in a report. Recent research...

Ring This Up: Smart Wearables Hitting Mainstream Status

Consumer adoption of smart wearables is now nearly half (48%) of U.S. Internet households, Kristen Hanich, director of research for Parks Associates, told a Connected Health Summit audience Thursday,...

How to Build Lifelong Residential Customers

New data from Parks Associates reveals that the more smart home devices a user has, the more likely they are to own a security system. In her June “The Smart Money” column in Security Business, Parks...