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Mobile Drives Ad Spend & Content Creation, But Hurdles Remain

What's more, Parks Associates found that about seven in 10 Americans watch a short video on their phones each day. Meanwhile, 20% of mobile video viewers spend a half hour or more watching short-form videos, such as music videos or YouTube clips.

This all sounds well and good, but the road ahead will be paved with some potholes. One of the biggest is the growth in ad avoidance technology. About 20% of smartphone users now block ads on their mobile Web browsers, a 90% increase over the year before, according to PageFair, a technology and analytics firm.

From the article "Mobile Drives Ad Spend & Content Creation, But Hurdles Remain" by Daisy Whitney.

Previously In The News

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Wolk’s Week in Review: Is anyone paying for Flixes, vMVPDs get hot (for now)

A new study from Parks Associates reveals that a whopping 43% of households are planning to switch to vMVPDs this year, a category I’m willing to bet few of them were even aware of a year or two ago,...

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