Providing Market Intelligence for 40 Years

In The News

Mobile Drives Ad Spend & Content Creation, But Hurdles Remain

What's more, Parks Associates found that about seven in 10 Americans watch a short video on their phones each day. Meanwhile, 20% of mobile video viewers spend a half hour or more watching short-form videos, such as music videos or YouTube clips.

This all sounds well and good, but the road ahead will be paved with some potholes. One of the biggest is the growth in ad avoidance technology. About 20% of smartphone users now block ads on their mobile Web browsers, a 90% increase over the year before, according to PageFair, a technology and analytics firm.

From the article "Mobile Drives Ad Spend & Content Creation, But Hurdles Remain" by Daisy Whitney.

Previously In The News

mHealth Study: Caregivers Want Medication Management Help

A study by Parks Associates finds that 11 percent of today’s caregivers are using mHealth tools that feature medication lists and reminders. However, that same study found that 27 percent of caregiver...

Samsung debuts smart home device

In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...

Selling Smart: Xfinity Home Rolls Out Its Own Connected-Home Products

Herscovici grins as he throws out that shock line, "but we certainly understand the frustration people feel when other product-support operators pass the buck, claim, 'It's not our problem.' The buck...

Tesla risks drivers being over-reliant on autonomous car tech, report warns

A new study of smart home device owners conducted by Parks Associates in the US has found that 12pc never have their technical problems solved, compared with 5pc in the previous three years. “Stron...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive