Providing Market Intelligence for 40 Years

In The News

MLB, WWE Network shift into high gear in SVOD rankings

Netflix (NASDAQ: NFLX), Amazon (NASDAQ: AMZN) and Hulu may be well-entrenched as the top three subscription video on demand services in the U.S., but the scrum for higher ranking amid the top-ten services is continuing, with MLB.TV and WWE Network holding the fourth and fifth spots, according to a new report from Parks Associates.

NFL Game Pass also made the top-ten list, coming in behind HBO Now and Crunchyroll at number eight. The Blaze and Sling TV rounded out the list in the number nine and ten spots, respectively.

Parks ranked the services based on subscriber volume, estimated from service provider information, consumer surveys and network traffic data.

From the article "MLB, WWE Network shift into high gear in SVOD rankings" by Samantha Bookman.

Previously In The News

19% US Households Cancel OTT

According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...

Research: Free trials influence over half of OTT subs

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

Research: 68% US homes watch NFL

The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...