Providing market intelligence for more than 35 years

In The News

MLB, WWE Network shift into high gear in SVOD rankings

Netflix (NASDAQ: NFLX), Amazon (NASDAQ: AMZN) and Hulu may be well-entrenched as the top three subscription video on demand services in the U.S., but the scrum for higher ranking amid the top-ten services is continuing, with MLB.TV and WWE Network holding the fourth and fifth spots, according to a new report from Parks Associates.

NFL Game Pass also made the top-ten list, coming in behind HBO Now and Crunchyroll at number eight. The Blaze and Sling TV rounded out the list in the number nine and ten spots, respectively.

Parks ranked the services based on subscriber volume, estimated from service provider information, consumer surveys and network traffic data.

From the article "MLB, WWE Network shift into high gear in SVOD rankings" by Samantha Bookman.

Previously In The News

Over 60% of Free Trial Users Will Pay for Service: Vimeo Report

For services considering offering a free trial, Vimeo says having an app is helpful. Potential customers are 33 percent more likely to sign up for a free trial through an app than through a website. S...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

OTT At A Tipping Point, Poised For Rapid Growth

Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...

Pay TV Meets OTT: 1 in 5 Get Streaming Service Through Pay TV

It's the embodiment of "If you can't beat 'em, join 'em": Researcher Parks Associates released data today showing that 21 percent of pay TV subscribers in the U.S. also subscribe to a streaming servic...