Providing Market Intelligence for 40 Years

In The News

Millennials, Amazon Prime Members to Drive CE/Smart-Home Purchases this Holiday

Voice-control systems such as Amazon Alexa, Google Home and Apple HomePod will be popular smart-home purchases this 2017 holiday season ... but not as popular as video doorbells.

IoT research firm Parks Associates says 9% of U.S. broadband households report "high intentions" to purchase a voice-enabled system over the holidays, compared to 14% who plan to buy a smart doorbell.

The popularity of Wi-Fi doorbells could put the category on pace to drive "similar adoption levels of smart thermostats and connected lighting products," says Parks SVP Elizabeth Parks. 

From the article "Millennials, Amazon Prime Members to Drive CE/Smart-Home Purchases this Holiday" by Julie Jacobson.

Previously In The News

Roku's New Streaming Media Players Support 4K And HDR Video

However at least two research firms have reported that Roku is leading the race in the OTT market: Parks Associates said earlier this year that Roku accounted for 30 percent of streaming media players...

Roku's New $30 Express Box Is The Cheapest Roku Yet

The lower end of the streaming video market is one of the fastest growing segments for the company, Roku says, both in its line of relatively inexpensive Roku TVs and its separate streaming media devi...

Residential Security: Beyond the Walled Garden

For the independent security dealer, all of these changing customer and technology profiles is already happening. The appeal of the walled garden’s closed system is convenience and usability; however,...

Everyone Is Sharing Passwords And Streaming Services Know It

While it doesn’t appear that streaming networks are going to crack down on sharing just yet, that could change if revenue from subscriptions decrease. In fact, industry analyst Parks Associates tel...