Providing Market Intelligence for 40 Years

In The News

Microsoft Announces Deals With 74 Device Makers

According to a report published by Park Associates, Apple enjoyed the major chunk; however Samsung does not lag behind, with a 31 percent market share.

“Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up,” said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. “Apple controls 40% of the smartphone market, while Samsung has 31% and LG is the next closest rival with 10%.

From the article "Microsoft Announces Deals With 74 Device Makers" by Ali Ahmed.

Previously In The News

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

Pay TV Companies Are Losing Ground To OTA

The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services t...

Voice and the Consumer Markets: Accelerated Growth

Consumers have been relatively quick to embrace voice-based applications, especially considering early experiences with voice technology, such as automated toll-free phone systems, were not particular...

Nearly Half Of Homebuyers Want Smart Homes

This survey was conducted by Parks Associates on behalf of the Coldwell Banker brand within the United State, June 6 to 9, 2016 through a third party via an online omnibus product. The survey was cond...