Providing Market Intelligence for 40 Years

In The News

Meet the sometime-streamer: TV watchers who sign up for one show — then cancel

Because canceling something online can be so easy, you tend to see higher cancellation rates across the streaming TV industry, said Glenn Hower, a senior analyst at the market research firm Parks Associates. Although just 1 percent of cancellations are by viewers discontinuing a free trial, many people appear to be spending a matter of months on a streaming service before switching.

“The churn numbers tend to be pretty high, indicating there are a substantial number of consumers subscribing to a service for a short time and then bailing out,” Hower said. Studies by Parks Associates have found that, on average, streaming services manage to hang on to customers for little more than a year. Netflix enjoys more staying power than most, retaining customers for an average length of 3.5 years, according to Hower.

From the article "Meet the sometime-streamer: TV watchers who sign up for one show — then cancel" by Brian Fung.

Previously In The News

Amazon Details ‘Custom Home Service’ Featuring CEDIA Smart Home Pros

Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...

Report: Smart Home Devices Had Biggest Impact on Security Market in 2016

As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...

Philips SmartSleep Snoring Relief Band for Better Sleep

According to Philips and a Park Associates survey [1], about 40 percent of people in the US alone report difficulty in maintaining a sufficient amount of sleep consistently and according to the Britis...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive