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Many Consumers Wary Of Giving Up Data To Smart Devices, Even With Inducements

Thermostats that collect data on you aren’t a hypothetical. In fact, they’re quickly becoming the standard: By 2017, market research firm Parks Associates estimates that more than half of the thermostats sold in the United States will be “smart.” And one of the biggest players in the market is Nest, offered by Google parent-company Alphabet, which makes much of its revenue by tracking our behavior and selling us targeted ads.

From the article "Many Consumers Wary Of Giving Up Data To Smart Devices, Even With Inducements" by Andrea Peterson & Hayley Tsukayama.

Previously In The News

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Using Someone Else’s Netflix Password Is Likely to Get Harder

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The Streaming Media Device Landscape

Information for The Streaming Media Device Landscape is drawn from multiple sources: Interviews with and research on companies, including consumer electronics (CE) manufacturers, component manufactur...

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