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Many Consumers Wary Of Giving Up Data To Smart Devices, Even With Inducements

January 17, 2016

Thermostats that collect data on you aren’t a hypothetical. In fact, they’re quickly becoming the standard: By 2017, market research firm Parks Associates estimates that more than half of the thermostats sold in the United States will be “smart.” And one of the biggest players in the market is Nest, offered by Google parent-company Alphabet, which makes much of its revenue by tracking our behavior and selling us targeted ads.

From the article "Many Consumers Wary Of Giving Up Data To Smart Devices, Even With Inducements" by Andrea Peterson & Hayley Tsukayama.

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Many Consumers Wary Of Giving Up Data To Smart Devices, Even With Inducements

Previously In The News

Smartphone Owners Like Sounds Of Streaming

Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

Smart home devices have a big data problem, and it's growing

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

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