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Managing for the Optimized Content Bundle

July 08, 2019

According to Parks Associates, over a quarter of millennials subscribe to three or more over-the-top video services, and more than half use at least two. However, a separate U.S. survey from Vanson Bourne claims that 68% of all viewers still aren’t satisfied with the range of content currently available to them, even though they are paying an average of $86 per month (not including the cost of broadband) for access.

From the article "Managing for the Optimized Content Bundle" by Darcy Antonellis.

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About Parks Associates

Managing for the Optimized Content Bundle

Previously In The News

91% of viewers like streaming aggregation, survey says

Streaming is heading toward a breaking point with consumers

Amazon rumors show ad-supported video picking up steam

Industry Voices—A new generation of data and its impact on traditional players

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