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Managing for the Optimized Content Bundle

July 08, 2019

According to Parks Associates, over a quarter of millennials subscribe to three or more over-the-top video services, and more than half use at least two. However, a separate U.S. survey from Vanson Bourne claims that 68% of all viewers still aren’t satisfied with the range of content currently available to them, even though they are paying an average of $86 per month (not including the cost of broadband) for access.

From the article "Managing for the Optimized Content Bundle" by Darcy Antonellis.

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About Parks Associates

Managing for the Optimized Content Bundle

Previously In The News

Netflix, Inc. (NFLX): William Blair's Bull Case Points To $185 Price Target

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Most Broadband Users Still Pay For Television

The Best Wearable Fitness Tech We Saw At CES 2017

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