Providing market intelligence for more than 35 years

In The News

Majority of US Online Households Join Energy Programs Today

Parks Associates has unveiled compelling findings indicating that 43% of U.S. internet households are currently participating in energy programs. This significant statistic was highlighted at the recent Smart Energy Summit, featuring insights from industry leaders such as NRG and Savant. The event, dedicated to exploring technological advancements in energy management, showcased the rising trend of Time-of-Use (TOU) rate plans, which have gained notable popularity among households.

The Smart Energy Summit report highlighted that 50% of participants actively work on reducing energy consumption, while 36% of households reported needing assistance with energy management. An impressive 42% prefer to partner with their electricity provider to receive dedicated apps aimed at monitoring their energy usage.

Despite the growing interest in energy efficiency, only 22% of smart thermostat owners are currently engaging in demand response programs. This element signifies a substantial opportunity for utility providers to enhance consumer education and participation, fostering better incentive structures.

Moreover, customer satisfaction remains a critical area of concern for electricity providers. The summit's findings revealed a concerning Net Promoter Score (NPS) of -25, indicating challenges in maintaining customer loyalty and satisfaction. This feedback opens up avenues for utilities to rethink their engagement strategies to improve overall consumer experiences.

From the article, "Majority of US Online Households Join Energy Programs Today" by Thomas Cooper

Previously In The News

Pay TV Providers Hanging On With Online Partnerships

New research from Parks Associates shows that 21 percent of U.S. pay TV subscribers subscribe to an online video service through their pay TV provider, up from 10 percent a year ago. The research f...

Buying a home? Sellers may use cameras, microphones to spy on house hunters

About 9.4 million U.S. homes, or 7.4% of the total, are equipped with Wi-Fi enabled cameras and mics, says Brad Russell, research director for Parks Associates, a consumer technology research firm. As...

As cord-cutting prices rise, here's what you can do to keep costs down

“Costs for content producers and networks continue to rise faster than the general inflation rate,” said Brett Sappington, senior director of research, Parks Associates, in an e-mail interview. “As lo...

PowerHouse Alliance Distributor Members Invite Dealers to Automation, Security, AV Training and Events this November

According to Parks Associates, consumers are struggling with rising technical issues brought on by DIY smart home devices. This struggle opens up opportunities for the professionally installed smart h...