Providing market intelligence for more than 35 years

In The News

Majority of US Online Households Join Energy Programs Today

Parks Associates has unveiled compelling findings indicating that 43% of U.S. internet households are currently participating in energy programs. This significant statistic was highlighted at the recent Smart Energy Summit, featuring insights from industry leaders such as NRG and Savant. The event, dedicated to exploring technological advancements in energy management, showcased the rising trend of Time-of-Use (TOU) rate plans, which have gained notable popularity among households.

The Smart Energy Summit report highlighted that 50% of participants actively work on reducing energy consumption, while 36% of households reported needing assistance with energy management. An impressive 42% prefer to partner with their electricity provider to receive dedicated apps aimed at monitoring their energy usage.

Despite the growing interest in energy efficiency, only 22% of smart thermostat owners are currently engaging in demand response programs. This element signifies a substantial opportunity for utility providers to enhance consumer education and participation, fostering better incentive structures.

Moreover, customer satisfaction remains a critical area of concern for electricity providers. The summit's findings revealed a concerning Net Promoter Score (NPS) of -25, indicating challenges in maintaining customer loyalty and satisfaction. This feedback opens up avenues for utilities to rethink their engagement strategies to improve overall consumer experiences.

From the article, "Majority of US Online Households Join Energy Programs Today" by Thomas Cooper

Previously In The News

Parks: Broadcast TV Decline Continues, Representing Less Than Half of Viewing on TV Screens

Live broadcast TV has plummeted to 44% of consumption on televisions at the end of last year, down from 60% five years earlier, according to new research from Parks Associates. The research firm said...

Smart Home Monthly Revenue Growth is Flattening

The home security sector is experiencing flattening recurring monthly revenue (RMR) growth as adoption of interactive services has passed the 50% mark, according to new smart home monthly revenue rese...

Parks: OTT Viewing Migrating to the Largest Screen in the Home

OTT viewing is increasingly taking place in the living room, with more than half (52%) of U.S. broadband households now watching online video on an internet-connected television, according to a new re...

Charter to Offer Enhanced Smart Home Security with Apple HomeKit

We reported last week that more consumers were adding home security systems. The number of U.S. broadband homes with security systems ticked upward – from 26% to 28% — as of the end of the fourth quar...