Providing Market Intelligence for 40 Years

In The News

Majority of U.S. Broadband Homes Subscribe to an OTT Service

Over-the-top (OTT) video services are now so popular that the majority of U.S. broadband-enabled homes use them. According to research from Parks Associates, 58 percent of homes used at least one OTT service in the past 30 days. Over 25 percent of homes used multiple services in the past 30 days.

While that sounds like an important milestone for the industry, Parks warns that OTT adoption has already slowed.

“Despite impressive penetration, growth of U.S. OTT services has slowed recently, indicating the overall market for SVOD service might be saturated,” says Glenn Hower, a research analyst for Parks Associates.

From the article "Majority of U.S. Broadband Homes Subscribe to an OTT Service" by Troy Dreier.

Previously In The News

IFC Films Launches Subscription Streaming Channel Anchored To Start Of Cannes

While the streaming wars are heating up among Disney, WarnerMedia and NBCUniversal, more niche services continue to populate the landscape, though the numbers have started to level off. There were 233...

Alexa-Cortana voice integration speaks its first words

Another study from Parks Associates said almost 75% of consumers who plan to buy a smart home device said it was essential that it connect seamlessly to other products in their home electronics networ...

Password Sharing, Piracy Will Cost Streaming Companies $12.5B By 2024 – Report

New research by streaming tracker Parks Associates predicts the amount of revenue lost to piracy and password sharing will increase 38% to $12.5 billion over the next five years. While it is seldom...

Watch, Meet Smartwatch: Fossil And Misfit Think They're A Perfect Match

Harry Wang, director of mobile and health products research at Dallas-based Parks Associates, said the digital fitness tracker is the fastest-growing category in the connected health device market, an...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive