Providing market intelligence for more than 35 years

In The News

Lynch: Sling TV Will Continue to Steer Clear of Big Bundles

So, don’t expect Sling TV to move very far off its current core “Orange” and “Blue” packages that sell for $20 and $25 per month, respectively, each (or $40 for both), plus several add-on packages.

“We’re not about providing you with 100 channels. We’re about providing you with flexibility and customization,” Lynch said.

Lynch declined to announce Sling TV sub numbers (the service), but did tout a new Parks Associates study that found that Sling TV had jumped to number six among all subscription OTT services in the U.S., up from the No. 10 spot last year.

From the article "Lynch: Sling TV Will Continue to Steer Clear of Big Bundles" by Jeff Baumgartner.

Previously In The News

Global OTT Subscription Market to Grow to Over 400M by 2022

If any further evidence was needed that living room streaming is now mainstream, consider the following forecast released today by research company Parks Associates: By 2022, over 265 million househol...

OTT At A Tipping Point, Poised For Rapid Growth

Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...

Is Snapchat on the Way Out or Just Finding its Footing?

Predicting what will come for Snap Inc. is a hotter industry topic than trading iPhone rumors. The company's biggest problem isn't the notoriously fickle nature of its target demographic or even the w...

Pay TV Meets OTT: 1 in 5 Get Streaming Service Through Pay TV

It's the embodiment of "If you can't beat 'em, join 'em": Researcher Parks Associates released data today showing that 21 percent of pay TV subscribers in the U.S. also subscribe to a streaming servic...