In The News

Live TV Viewing Strong Among Millennials

March 15, 2018

In a study that examines live TV viewing, Parks Associates says consumers who have never had pay TV -- so called “cord nevers” -- spend about one-third of their TV viewing time watching live content, primarily from over-the-air TV channels.

Looking at all TV viewing among young consumers 18-34, over one-quarter comes from live TV-video services This includes pay TV, over-the-air channels, and live streaming.

From the article "Live TV Viewing Strong Among Millennials" by Wayne Friedman.

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About Parks Associates

Live TV Viewing Strong Among Millennials

Previously In The News

Subscriptions account for nearly 86% of consumer video spending

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Could streaming giants start to clamp down on password sharing?

How Netflix is adapting as the streaming boom stalls

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