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Live TV Viewing Strong Among Millennials

March 15, 2018

In a study that examines live TV viewing, Parks Associates says consumers who have never had pay TV -- so called “cord nevers” -- spend about one-third of their TV viewing time watching live content, primarily from over-the-air TV channels.

Looking at all TV viewing among young consumers 18-34, over one-quarter comes from live TV-video services This includes pay TV, over-the-air channels, and live streaming.

From the article "Live TV Viewing Strong Among Millennials" by Wayne Friedman.

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Live TV Viewing Strong Among Millennials

Previously In The News

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Password sharing denies streaming services $9 billion in fees

Could streaming giants start to clamp down on password sharing?

Need help with your TV and smart-home setup? At-home tech support may be the answer.

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