In a study that examines live TV viewing, Parks Associates says consumers who have never had pay TV -- so called “cord nevers” -- spend about one-third of their TV viewing time watching live content, primarily from over-the-air TV channels.
Looking at all TV viewing among young consumers 18-34, over one-quarter comes from live TV-video services This includes pay TV, over-the-air channels, and live streaming.
From the article "Live TV Viewing Strong Among Millennials" by Wayne Friedman.
A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...
In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...
You would probably guess right if you were asked “What are the top three digital video subscription services?” They are 1. Netflix 2. Amazon Video and 3. Hulu. No surprises there. But what about numbe...
Voice’s resurgence seems counter-intuitive. The technology first boomed in the 1990s with voice prompters in customer call centers – not always a satisfying experience as the prompters many times rout...
