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Live TV Viewing Strong Among Millennials

March 15, 2018

In a study that examines live TV viewing, Parks Associates says consumers who have never had pay TV -- so called “cord nevers” -- spend about one-third of their TV viewing time watching live content, primarily from over-the-air TV channels.

Looking at all TV viewing among young consumers 18-34, over one-quarter comes from live TV-video services This includes pay TV, over-the-air channels, and live streaming.

From the article "Live TV Viewing Strong Among Millennials" by Wayne Friedman.

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About Parks Associates

Live TV Viewing Strong Among Millennials

Previously In The News

Netflix, Inc. (NFLX): William Blair's Bull Case Points To $185 Price Target

Voice shopping in retail expected to grow to $40 billion by 2022

Most Broadband Users Still Pay For Television

Research: over 50% of U.S. broadband households stream content on TV screens

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