In The News

Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?

February 03, 2016

But director of research at research firm Parks Associates, is more sanguine.

“Advertising is all about attracting attention,” he pointed out, and live 360-view content is certainly attention-grabbing.

He noted that live 360-degree promotions of some kinds of products or services –- think vacations, auto test drives, destinations or events — could “provide a level of immersion that is pretty compelling.”

From the article "Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?" by Barry Levine.

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About Parks Associates

Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?

Previously In The News

Finding OTT's Tipping Point: Three Factors Could Push It Past Pay-TV Subscriber Totals

The U.S. has nearly 300 OTT services to choose from

91% of viewers like streaming aggregation, survey says

Need help with your TV and smart-home setup? At-home tech support may be the answer.

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